“Mom is the Bomb”… Mother’s Day

momcover.jpgAlways a big day on a typical church calendar, it’s essential that we don’t ignore the power of this holiday to leverage the impact. And it’s always a significant thing to honor and celebrate the ladies. Let’s speak to the cynical…

It’s easy to view this weekend and grab hold of the cynical. Do so at your own risk. This is one of those moments that if you “take a stand” or choose to avoid the significance of the day, you will miss an opportunity. So let’s not miss it.

Our theme this year came together rather late in our process. We spotted some inspiration at our local “lush” store and went with the “bomb” branding. All of it came together within a few hours.

  1. My Mom’s The Bomb branding and invites. We wanted to give everyone a heads up to actually use the day to invite mom. So our graphics team quickly developed a look and we went to print in time for the prior Sunday.
  2. Social media channels were all fired up to capture this day and promote leading up.
  3. Our awesome Admin found a bath bomb distributor and within a short time we had 2500 bath bombs with custom labels shipped to us to arrive in prior of time.
  4. Photo areas are not unique. However, we designed signs specific to our theme and choose color schemes to match.


Bonus: These photos were then quickly turned into a background loop that was used in the performance of the Meghan Trainor song, “Mom is the Bomb”. People loved the photos and loved seeing themselves up on the big screen. Our team definitely had to scramble to create the loop in time for the moment prior to our first service.  It was worth all the effort.

The day was a win overall and all the elements seamlessly worked together.

We see these “big” days as opportunity, not a burden. Lean in and it can build some momentum for your weekends.


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